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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital Advertising Preference and Marketing Performance of Automobile Products in Rivers State, Nigeria

2023Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.8198843 Full text0 citations

Authors

2 authors across 2 institutions in 1 country.

Ifekanandu Chukwudi ChristianFirst author
- University of Nigeria (NG)
Chukwu Godswill ChineduSenior author
- Rivers State University (NG)
as printed: Chukwu God'swill Chinedu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.87
Marketing and Advertising Strategieslevel 3 · 0.86
Business Strategies and Innovationlevel 3 · 0.82

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W4385404724

Digital Advertising Preference and Marketing Performance of Automobile Products in Rivers State, Nigeria · Sankore