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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Viral Marketing on Consumer Reviews of Selected Carbonated Soft Drinks Companies in Nigeria

2023Journal of Economics Finance and Management StudiesJournalOpen access

10.47191/jefms/v6-i6-28 Full text0 citations

Authors

4 authors.

Agu, E. C.First author
- Babcock University (NG)
E. O. Ajike
- Babcock University (NG)
as printed: Ajike, E. O.
Ajike, E. O.
- Babcock University (NG)
Adefulu AdesogaSenior author
as printed: Adefulu, A.D

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Media, Gender, and Advertisinglevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Journal of Economics Finance and Management Studies · 0 citations
https://openalex.org/W4380686065

Viral Marketing on Consumer Reviews of Selected Carbonated Soft Drinks Companies in Nigeria · Sankore