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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Social media marketing and brand loyalty of selected small and medium enterprises (SMEs) in South-West Nigeria

2022Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.7894231 Full text0 citations

Authors

2 authors.

Lateefat Olaitan LawalFirst author
- Lead City University (NG)
as printed: Lateefat Olaitan LAWAL
Joshua Adewale AdejuwonSenior author
- Lead City University (NG)
as printed: ADEJUWON, Joshua Adewale

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W4367860191

Social media marketing and brand loyalty of selected small and medium enterprises (SMEs) in South-West Nigeria · Sankore