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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Influence of Celebrity Endorsement on Consumer Brand Preference of Infinix Mobile Phones among Undergraduates of Select Tertiary Institutions in Osun State, Nigeria

2023Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.7892441 Full text0 citations

Authors

2 authors.

Omowumi Bukola OlaseindeFirst author
- Adeleke University (NG)
as printed: Olaseinde, Omowumi Bukola
Aluko, Olabanji ImisioluwaSenior author
- Adeleke University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Digital Marketing and Social Medialevel 3 · 0.95
Marketing and Advertising Strategieslevel 3 · 0.93

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Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W4367704523

Influence of Celebrity Endorsement on Consumer Brand Preference of Infinix Mobile Phones among Undergraduates of Select Tertiary Institutions in Osun State, Nigeria · Sankore