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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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DYNAMIC MARKETING CAPABILITY AND SUSTAINING CUSTOMER PATRONAGE A STUDY OF NIGERIA BREWERIES PRODUCTS IN ENUGU STATE NIGERIA

2022Journal of Global Economics Management and Business ResearchJournalOpen access

10.56557/jgembr/2022/v14i38004 Full text0 citations

Authors

5 authors across 4 institutions in 1 country.

HYCINTH IGWESI OGBODOFirst author
- Ebonyi State University (NG)
AJA EBEKE EGELE
- Ebonyi State University (NG)
VITUS CHINEDU OGBUNUJU
- Chukwuemeka Odumegwu Ojukwu University (NG)
Emezue Leonard Nnabugwu
- Development Research and Projects Centre (NG)
- University of Nigeria (NG)
as printed: EMEZUE LEONARD NNABUGWU
Deborah Patience OkoroSenior author
- University of Nigeria (NG)
as printed: DEBORAH PATIENCE OKORO

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Business Strategies and Innovationlevel 3 · 0.94
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.93
Customer Service Quality and Loyaltylevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Journal of Global Economics Management and Business Research · 0 citations
https://openalex.org/W4313645582

DYNAMIC MARKETING CAPABILITY AND SUSTAINING CUSTOMER PATRONAGE A STUDY OF NIGERIA BREWERIES PRODUCTS IN ENUGU STATE NIGERIA · Sankore