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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Customer Targeting and Product Positioning: A Study of Small-Scale Enterprises in Nigeria

2022European Journal of Business and Innovation ResearchJournalOpen access

10.37745/ejbir.2013/vol10n8111 Full text0 citations

Authors

3 authors across 2 institutions in 1 country.

Saviour OkonFirst author
- University of Uyo (NG)
as printed: Saviour Sylvester Okon
Omona-a Hamilton Horsfall
- University of Port Harcourt (NG)
Christopher Mercy EkpoSenior author
- University of Uyo (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Consumer Retail Behavior Studieslevel 3 · 0.96
Customer Service Quality and Loyaltylevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · European Journal of Business and Innovation Research · 0 citations
https://openalex.org/W4313330574

Customer Targeting and Product Positioning: A Study of Small-Scale Enterprises in Nigeria · Sankore