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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Brand Innovation Strategies and Customer Retention of Soft Drink Firms in South-East Nigeria

2022Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.6973269 Full text0 citations

Authors

4 authors across 3 institutions in 1 country.

Ifekanandu Chukwudi ChristianFirst author
- University of Nigeria (NG)
L.O. Amadi
- Rivers State University (NG)
as printed: Amadi, Lawrence
Kingsley Asemota
as printed: Asemota, Kingsley Uyiosa
Bameyi, Ahmed MomoduSenior author
- Auchi Polytechnic (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Business Strategies and Innovationlevel 3 · 0.82

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W4290665745

Brand Innovation Strategies and Customer Retention of Soft Drink Firms in South-East Nigeria · Sankore