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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-93499-6_5 Full text0 citations

Authors

3 authors.

Ernest Emeka IzogoFirst author
- Ebonyi State University (NG)
Austin Chinonso Eze
- Ebonyi State University (NG)
Mercy MpinganjiraSenior authorCorresponding

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99
Impact of Technology on Adolescentslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4285293328

Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria · Sankore