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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Social Media Advertising and the Buying Behaviour of Electronics Products’ Consumers in South-East Nigeria

2022International Journal of Humanities and Social ScienceJournalOpen access

10.14445/23942703/ijhss-v9i2p102 Full text0 citations

Authors

3 authors.

Innocent Paschal Ihechu, Ph.D.First author
- Abia State University (NG)
as printed: Innocent Paschal Ihechu
Onyedikachi Peace Madu
- Abia State University (NG)
Dominic Ugochukwu OnwuzuruigboSenior author
- Abia State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94
Marketing and Advertising Strategieslevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · International Journal of Humanities and Social Science · 0 citations
https://openalex.org/W4280509698

Social Media Advertising and the Buying Behaviour of Electronics Products’ Consumers in South-East Nigeria · Sankore