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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

BEHAVIOURAL TARGETING, PERCEPTION OF INTERNET USERS AND CLICK-THROUGH INTENTIONS: IMPLICATIONS FOR DIGITAL ENTREPRENEURS IN NIGERIA

2022International Journal of Marketing Research InnovationJournalOpen access

10.46281/ijmri.v7i1.1702 Full text0 citations

Authors

10 authors.

Seun OladeleFirst author
- Bowen University (NG)
Seun OladeleFirst author
- Bowen University (NG)
Oluwatimileyin Adigun
- Bowen University (NG)
Oluwatimileyin Adigun
- Bowen University (NG)
Laosebikan S. Johnson
- Bowen University (NG)
Laosebikan S. Johnson
- Bowen University (NG)
Femi Oladele
- Bowen University (NG)
Femi Oladele
- Bowen University (NG)
John AjaniSenior author
- Bowen University (NG)
John AjaniSenior author
- Bowen University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.98
Technology Adoption and User Behaviourlevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · International Journal of Marketing Research Innovation · 0 citations
https://openalex.org/W4225133997

BEHAVIOURAL TARGETING, PERCEPTION OF INTERNET USERS AND CLICK-THROUGH INTENTIONS: IMPLICATIONS FOR DIGITAL ENTREPRENEURS IN NIGERIA · Sankore