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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Impact of Advertising on the Performance of Nigeria's Small Business Enterprises

2022Asian Journal of Economics Business and AccountingJournalOpen access

10.9734/ajeba/2022/v22i1130602 Full text0 citations

Authors

3 authors.

Hamza Aliyu GaladanchiFirst author
- Al-Qalam University Katsina (NG)
Dr. Taofik A. Bello
- Al-Qalam University Katsina (NG)
as printed: Taofik A. Bello
Dr. Muddaha GarbaSenior author
- Al-Qalam University Katsina (NG)
as printed: Muddaha Garba

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.74
COVID-19 Pandemic Impactslevel 3 · 0.72
Digital Marketing and Social Medialevel 3 · 0.64

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Asian Journal of Economics Business and Accounting · 0 citations
https://openalex.org/W4224277378

The Impact of Advertising on the Performance of Nigeria's Small Business Enterprises · Sankore