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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior

2022International Journal of Marketing Communication and New MediaJournalOpen access

10.54663/2182-9306.2022.v10.n18.206-228 Full text1 citations

Authors

10 authors across 3 institutions in 2 countries.

Qaribu Yahaya NasidiFirst author
- Ahmadu Bello University (NG)
Qaribu Yahaya NasidiFirst author
- Ahmadu Bello University (NG)
Isyaku Hassan
Isyaku Hassan
Muhamad Fazil Ahmad
Muhamad Fazil Ahmad
Murtala Garba
- Abubakar Tafawa Balewa University (NG)
Murtala Garba
- Abubakar Tafawa Balewa University (NG)
Musa BaraU GamjiSenior author
- Ahmadu Bello University (NG)
Musa BaraU GamjiSenior author
- Ahmadu Bello University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 0.86
Impact of AI and Big Data on Business and Societylevel 3 · 0.84
Technology Adoption and User Behaviourlevel 3 · 0.84

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · International Journal of Marketing Communication and New Media · 1 citations
https://openalex.org/W4284899945

Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior · Sankore