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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area

2022Economía & NegociosJournalOpen access

10.33326/27086062.2022.1.1346 Full text1 citations

Authors

4 authors.

Ismaila Yusuf MustaphaFirst author
- University of Ilorin (NG)
as printed: Mustapha Yusuf Ismaila
Olowo Ahmed Abdulganiyu
- University of Ilorin (NG)
Abdulazeez Olamide Abdulquadri
- University of Ilorin (NG)
as printed: Abdulquadri Abdulazeez Olamide
Janet Oluwaseyi BankoleSenior author
as printed: Bankole Janet Oluwasey

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Economía & Negocios · 1 citations
https://openalex.org/W4224275058

Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area · Sankore