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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Impact of product maturity on competitive advantage: a study of Unilever, Nigeria

2023Journal of Global Economics and BusinessJournalOpen access

10.58934/jgeb.v4i15.205 Full text1 citations

Authors

2 authors.

Emuoboh GbagiFirst author
- Delta State University (NG)
A. Anthony KiforduSenior author
- Delta State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Innovation Diffusion and Forecastinglevel 3 · 0.81
Competitive and Knowledge Intelligencelevel 3 · 0.71
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.69

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Journal of Global Economics and Business · 1 citations
https://openalex.org/W4387711351

Impact of product maturity on competitive advantage: a study of Unilever, Nigeria · Sankore