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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Influence of Relationship Marketing on Customer Perception of Insurance in Lagos State, Nigeria

2022British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol10n63754 Full text1 citations

Authors

3 authors.

O. E. OluwabiyiFirst author
- Babcock University (NG)
O. U. Asikhia
- Babcock University (NG)
T. K. EgwuonwuSenior author
- Babcock University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · British Journal of Marketing Studies · 1 citations
https://openalex.org/W4312290647

The Influence of Relationship Marketing on Customer Perception of Insurance in Lagos State, Nigeria · Sankore