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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Product Positioning and Customer Targeting Practices Adopted by Small-Scale Manufacturing Firms in Rivers State, Nigeria

2022British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol10n41726 Full text1 citations

Authors

5 authors across 5 institutions in 1 country.

Eno A. AffiahFirst author
- Akwa Ibom State University (NG)
- Akwa Ibom State Polytechnic (NG)
- Rivers State University (NG)
as printed: Eno . A. Affiah
Udom Mina Elsie L
- University of Port Harcourt (NG)
Peter Nwaguru
- University of Port Harcourt (NG)
Nsikan E. John
- University of Uyo (NG)
as printed: Nsikan John
Mercy G, D. OkonSenior author
- University of Port Harcourt (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Leadership and Management in Organizationslevel 3 · 0.82
Business Strategies and Management Researchlevel 3 · 0.78
Business Strategies and Innovationlevel 3 · 0.78

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · British Journal of Marketing Studies · 1 citations
https://openalex.org/W4295852084

Product Positioning and Customer Targeting Practices Adopted by Small-Scale Manufacturing Firms in Rivers State, Nigeria · Sankore