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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Celebrity Endorsement and Consumer Choice of Alcoholic Beverages in Nigeria: A Review

2022International Journal of Applied Research in Business and ManagementJournalOpen access

10.51137/ijarbm.2022.3.2.2 Full text1 citations

Authors

4 authors across 3 institutions in 1 country.

Sam Okechuckwu OmejeFirst authorCorresponding
Buike Oparaugo
Roseline Uzoamaka Anigbo
Mary Onyedikachi ChukwukaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Digital Marketing and Social Medialevel 3 · 0.97
Media, Gender, and Advertisinglevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · International Journal of Applied Research in Business and Management · 1 citations
https://openalex.org/W4281745032

Celebrity Endorsement and Consumer Choice of Alcoholic Beverages in Nigeria: A Review · Sankore