Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Social Media Marketing and Customer Retention of Selected Small and Medium Enterprises (SMEs) In South-West Nigeria

2022Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.6645230 Full text2 citations

Authors

2 authors.

Joshua Adewale AdejuwonFirst author
- Lead City University (NG)
as printed: Joshua Adewale ADEJUWON, PhD
Lateefat Olaitan LawalSenior author
- Lead City University (NG)
as printed: Lateefat O LAWAL

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.94
Impact of Technology on Adolescentslevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Zenodo (CERN European Organization for Nuclear Research) · 2 citations
https://openalex.org/W4282929092

Social Media Marketing and Customer Retention of Selected Small and Medium Enterprises (SMEs) In South-West Nigeria · Sankore