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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria

2025Innovation Business Management and Accounting JournalJournalOpen access

10.56070/ibmaj.2025.004 Full text1 citations

Authors

3 authors across 2 institutions in 1 country.

Nnenne Ifechi AdaniFirst author
- Nnamdi Azikiwe University (NG)
Okoli Ifeanyi Emmanuel Nuel
- Nnamdi Azikiwe University (NG)
as printed: Ifeanyi E. Nuel Okoli
Chinenye Maureen Nuel-OkoliSenior author
- Chukwuemeka Odumegwu Ojukwu University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Firm Innovation and Growthlevel 3 · 0.18
Business Strategies and Innovationlevel 3 · 0.16
Economic Analysis and Policylevel 3 · 0.16

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Innovation Business Management and Accounting Journal · 1 citations
https://openalex.org/W4409907229

Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria · Sankore