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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

BRIDGING THE GAP: A CONCEPTUAL REVIEW OF BIG DATA ANALYTICS KNOWLEDGE BY BRAND COMMUNICATION CAMPAIGN MANAGERS IN NIGERIA

2024International Journal of Social Science Research and AnthropologyJournalOpen access

10.70382/tijssra.v06i6.008 Full text1 citations

Authors

3 authors.

AJILORE KOLADEFirst author
- Babcock University (NG)
as printed: AJILORE KOLADE, Ph.D.
Oguchi Onyeizu Ajaegbu
- Babcock University (NG)
as printed: OGUCHI AJAEGBU, Ph.D.
SHARON NKANIM UGBOSenior author
- Babcock University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Social Science Research and Anthropology · 1 citations
https://openalex.org/W4405203779

BRIDGING THE GAP: A CONCEPTUAL REVIEW OF BIG DATA ANALYTICS KNOWLEDGE BY BRAND COMMUNICATION CAMPAIGN MANAGERS IN NIGERIA · Sankore