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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Market Research as The Architect of Informed Marketing Planning and Decision Making in Business Organization: A Literature Review

2024British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol12n52846 Full text1 citations

Authors

2 authors.

Sylvanus Ikechukwu NwodoFirst author
as printed: Sylvanus Ike Nwodo
Onwubiko N. DikeSenior author
- Rhema University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.41

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · British Journal of Marketing Studies · 1 citations
https://openalex.org/W4403573218

Market Research as The Architect of Informed Marketing Planning and Decision Making in Business Organization: A Literature Review · Sankore