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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Evaluating the Impact of Customer Engagement on Customer Retention for Sustainable Bank Operations

2024British Journal of Management and Marketing StudiesJournalOpen access

10.52589/bjmms-ri8psagd Full text1 citations

Authors

5 authors across 4 institutions in 1 country.

Michael Ikenna UdodiugwuFirst author
- Chukwuemeka Odumegwu Ojukwu University (NG)
as printed: Udodiugwu, M. I.
Kingsley Enyinna Eneremadu
- Chukwuemeka Odumegwu Ojukwu University (NG)
as printed: Eneremadu, K. E.
Christian Onwuegbuchem Njoku
- Federal University of Technology Owerri (NG)
as printed: Njoku, C. O.
Anyaegbunam, C. E.
- Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus (NG)
- Chukwuemeka Odumegwu Ojukwu University (NG)
Ugochukwu Jude ObiakorSenior author
- Federal Polytechnic Oko (NG)
as printed: Obiakor, U. J.

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · British Journal of Management and Marketing Studies · 1 citations
https://openalex.org/W4401632600

Evaluating the Impact of Customer Engagement on Customer Retention for Sustainable Bank Operations · Sankore