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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria

2024Sri Lanka Journal of MarketingJournalOpen access

10.4038/sljmuok.v9i3.128 Full text1 citations

Authors

1 authors.

Samuel Chukwudi IlodigweFirst authorCorresponding
- University of Ibadan (NG)

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Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Environmental Sustainability in Businesslevel 3 · 0.95

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Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Sri Lanka Journal of Marketing · 1 citations
https://openalex.org/W4391818548

Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria · Sankore