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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Competition in Marketing: A Deep Dive into Advertising Rivalries

2023Fusion of Multidisciplinary Research An International JournalJournalOpen access

10.63995/bvit4813 Full text2 citations

Authors

3 authors.

Pollyanna ObiFirst author
- Redeemer's University (NG)
Kingsley Onyebuchi Eze
- Redeemer's University (NG)
as printed: Kingsley Eze
Raphael BalogunSenior author
- Redeemer's University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Merger and Competition Analysislevel 3 · 0.98
Consumer Market Behavior and Pricinglevel 3 · 0.97
Business Strategy and Innovationlevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Fusion of Multidisciplinary Research An International Journal · 2 citations
https://openalex.org/W4410977668

Competition in Marketing: A Deep Dive into Advertising Rivalries · Sankore