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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Assessing the Impact of Advertising Agencies on Effective Advertising Campaigns

2022British Journal of Mass Communication and Media ResearchJournalOpen access

10.52589/bjmcmr-1m0spe4y Full text3 citations

Authors

4 authors across 5 institutions in 1 country.

Akinrosoye A.I.First author
- Osun State Polytechnic, Iree (NG)
- Delta State Polytechnic Ogwashi-Uku (NG)
Adeagbo S.A.
- Osun State Polytechnic, Iree (NG)
- Delta State Polytechnic Ogwashi-Uku (NG)
Adegbite I.O.Corresponding
- Federal Polytechnic Ede (NG)
- Osun State Polytechnic, Iree (NG)
- Osun State University (NG)
Adunola N.O.Senior author
- The Polytechnic Ibadan (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.99
Consumer Market Behavior and Pricinglevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · British Journal of Mass Communication and Media Research · 3 citations
https://openalex.org/W4220810195

Assessing the Impact of Advertising Agencies on Effective Advertising Campaigns · Sankore