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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Advertising Practice in Nigeria in the Fifth Industrial Era: A Conceptual Review of Prospects, Challenges and Adaptive Frameworks

2026Asian Research Journal of Arts & Social SciencesJournalOpen access

10.9734/arjass/2026/v24i5905 Full text1 citations

Authors

4 authors across 4 institutions in 1 country.

Uche, A. O.First author
- Delta State Polytechnic Ogwashi-Uku (NG)
- Delta State University (NG)
as printed: Anthony Ogbonna Uche
Jimoh O. Olorede
- The Federal Polytechnic, Ado-Ekiti (NG)
Oyetunji Kafayat Adedoyin
- The Federal Polytechnic, Ado-Ekiti (NG)
Arowolo Timothy OlusholaSenior author
- Kwara State Polytechnic (NG)
- The Federal Polytechnic, Ado-Ekiti (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.11
Marketing and Advertising Strategieslevel 3 · 0.03
Global socioeconomic and cultural dynamicslevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Asian Research Journal of Arts & Social Sciences · 1 citations
https://openalex.org/W7161153887

Advertising Practice in Nigeria in the Fifth Industrial Era: A Conceptual Review of Prospects, Challenges and Adaptive Frameworks · Sankore