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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Impact of Influencer Marketing on Consumer Trust and Purchase Decisions: A Cross-Platform Analysis · Sankore

The Impact of Influencer Marketing on Consumer Trust and Purchase Decisions: A Cross-Platform Analysis

2025RVIM journal of management research.JournalOpen access

10.70599/rvim/2024/349 Full text2 citations

Authors

3 authors.

Aliyu MohammedFirst author
- Skyline University Nigeria (NG)
Shanmugam SundararajanSenior author
- Skyline University Nigeria (NG)
Sundararajan Sundararajan ShanmugamSenior author
- Skyline University Nigeria (NG)
as printed: Shanmugam Sundararajan

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · RVIM journal of management research. · 2 citations
https://openalex.org/W4406919146