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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Social media marketing and brand loyalty of selected small and medium enterprises (SMEs) in South-West Nigeria

2022World Journal of Advanced Research and ReviewsJournalOpen access

10.30574/wjarr.2022.16.3.1300 Full text2 citations

Authors

2 authors.

Lateefat Olaitan LawalFirst author
- Lead City University (NG)
as printed: Lateefat Olaitan LAWAL
Joshua Adewale AdejuwonSenior authorCorresponding
- Lead City University (NG)
as printed: Joshua Adewale ADEJUWON

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.96
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · World Journal of Advanced Research and Reviews · 2 citations
https://openalex.org/W4310793455

Social media marketing and brand loyalty of selected small and medium enterprises (SMEs) in South-West Nigeria · Sankore