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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria

2023Open Journal of Business and ManagementJournalOpen access

10.4236/ojbm.2023.115141 Full text3 citations

Authors

3 authors.

Alfa AbubakarFirst author
- Nile University of Nigeria (NG)
Hadiza Saidu Abubakar
- Nile University of Nigeria (NG)
Cross Ogohi DanielSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Open Journal of Business and Management · 3 citations
https://openalex.org/W4387066462

Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria · Sankore