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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship

2023British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol11n37389 Full text3 citations

Authors

2 authors.

M. DaudaFirst authorCorresponding
- University of Maiduguri (NG)
as printed: Mohammed Dauda
Babuji Ibrahim JatauSenior author
- University of Maiduguri (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 0.97
Consumer Retail Behavior Studieslevel 3 · 0.96
Technology Adoption and User Behaviourlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · British Journal of Marketing Studies · 3 citations
https://openalex.org/W4381856965

Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship · Sankore