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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

New Insights into the Research of Social Media Marketing and Consumer Behaviour: A Scientometric Analysis of a Decade

2023Publication

10.1109/i2cacis57635.2023.10193399 Full text5 citations

Authors

7 authors across 5 institutions in 4 countries.

Olufunke Olupero AjibadeFirst author
- Afe Babalola University (NG)
Rodolfo Leon-Gomez
Almighty C. Tabuena
Peter O. Alase
- Afe Babalola University (NG)
Jovencio Ticsihua Huaman
Anthonia Oluwatosin Adediran
- The Federal Polytechnic, Ado-Ekiti (NG)
Muhammad AyazSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Impact of Technology on Adolescentslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · 5 citations
https://openalex.org/W4385413108

New Insights into the Research of Social Media Marketing and Consumer Behaviour: A Scientometric Analysis of a Decade · Sankore