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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Building Campaign Effectiveness Dashboards Using Tableau for CMO-Level Decision Making

2022Journal of Frontiers in Multidisciplinary ResearchJournalOpen access

10.54660/.jfmr.2022.3.1.414-424 Full text6 citations

Authors

5 authors across 4 institutions in 2 countries.

Omolola Temitope KufileFirst author
Bisayo Oluwatosin Otokiti
- Kwara State University (NG)
Abiodun Yusuf Onifade
Bisi Ogunwale
Chinelo Harriet OkoloSenior author
- Lagos State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.52

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Journal of Frontiers in Multidisciplinary Research · 6 citations
https://openalex.org/W4411350752

Building Campaign Effectiveness Dashboards Using Tableau for CMO-Level Decision Making · Sankore