Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Persuasive power of artificial intelligence-generated ads: exploring online behaviour among Gen Z internet users in Nigeria

2025African Scientific ReportsJournalOpen access

10.46481/asr.2025.4.3.301 Full text1 citations

Authors

2 authors.

Ignatius Nwoyibe OgbagaFirst author
- Ebonyi State University (NG)
Henry Friday NwekeSenior author
- Ebonyi State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.98
Generational Differences and Trendslevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · African Scientific Reports · 1 citations
https://openalex.org/W4415221369

Persuasive power of artificial intelligence-generated ads: exploring online behaviour among Gen Z internet users in Nigeria · Sankore