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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital CRM Tools and Consumer Retention in Nigeria’s FMCG Sector: A Quantitative Analysis

2024The journal of academic science.JournalOpen access

10.59613/ssb5n088 Full text1 citations

Authors

3 authors.

Abubakar Ado AdamuFirst author
- Ahmadu Bello University (NG)
Aliyu Audu Gemu
- Ahmadu Bello University (NG)
BABANGIDA SALAU ZAILANISenior author
- Ahmadu Bello University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Platforms and Economicslevel 3 · 0.82
Marketing and Advertising Strategieslevel 3 · 0.79
Securities Regulation and Market Practiceslevel 3 · 0.76

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · The journal of academic science. · 1 citations
https://openalex.org/W4402323035

Digital CRM Tools and Consumer Retention in Nigeria’s FMCG Sector: A Quantitative Analysis · Sankore