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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Boosting Nigeria’s Gross Domestic Product with Digital Marketing

2024ABUAD Journal of Social and Management SciencesJournalOpen access

10.53982/ajsms.2024.0501.11-j Full text1 citations

Authors

3 authors.

Johnson O. AjayiFirst author
- Afe Babalola University (NG)
Peter O. Alase
- Afe Babalola University (NG)
Segun B. IlugbusiSenior author
- Afe Babalola University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.98
Marketing and Advertising Strategieslevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · ABUAD Journal of Social and Management Sciences · 1 citations
https://openalex.org/W4400108990

Boosting Nigeria’s Gross Domestic Product with Digital Marketing · Sankore