Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Predicted Role of Integrated Marketing Communication on Malaysian SME’S Business Performance · Sankore

Predicted Role of Integrated Marketing Communication on Malaysian SME’S Business Performance

2022Lecture notes in networks and systemsPublication

10.1007/978-3-031-08954-1_89 Full text1 citations

Authors

6 authors across 4 institutions in 3 countries.

Dileep MohanachandranFirst authorCorresponding
- Nile University of Nigeria (NG)
as printed: Dileep Kumar Mohanachandran
M. Dileep KumarFirst authorCorresponding
- Nile University of Nigeria (NG)
as printed: Dileep Kumar Mohanachandran
Sangeeta Kumari
Priya SachdevaCorresponding
Normala S Govindarajo
as printed: Normala S. Govindarajo
Mukesh KumarSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Lecture notes in networks and systems · 1 citations
https://openalex.org/W4285087080