Igbo Culture and Business Practices in South East Nigeria: A Critical Review
2024British Journal of Marketing StudiesJournalOpen access
10.37745/bjms.2013/vol12n57591Full text2 citations
2024British Journal of Marketing StudiesJournalOpen access
10.37745/bjms.2013/vol12n57591Full text2 citations
4 authors across 2 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · British Journal of Marketing Studies · 2 citations
https://openalex.org/W4403573237