Consumer prototyping and product-quality misalignment: implications for rice satisfaction and loyalty in South-West Nigeria
2026British Food JournalJournal
10.1108/bfj-01-2026-0011Full text0 citations
2026British Food JournalJournal
10.1108/bfj-01-2026-0011Full text0 citations
2 authors across 2 institutions in 2 countries.
as printed: Ayodeji Oluwaseun Ogunleke
as printed: Lloyd James Segun Baiyegunhi
Assignment is probabilistic — a work belongs to several fields in proportions.
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2026 · British Food Journal · 0 citations
https://openalex.org/W7163317197