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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Measuring the efficiency of digital marketing automation tools in enhancing marketing performance: the mediating role of social influence

2026ReMark - Revista Brasileira de MarketingJournalOpen access

10.5585/2026.27263 Full text0 citations

Authors

7 authors across 8 institutions in 3 countries.

Md Adnan RahmanFirst author
Md Mehedi Hasan Emon
Tahsina Khan
Jamee Ahmad
Sharmin Jahan
Bukari Zakari
- University of Professional Studies (GH)
as printed: Zakari Bukari
Abu Bakar Abdul HamidSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Organizational and Employee Performancelevel 3 · 0.09
Technology Adoption and User Behaviourlevel 3 · 0.08
Organizational Leadership and Management Strategieslevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · ReMark - Revista Brasileira de Marketing · 0 citations
https://openalex.org/W7171707193

Measuring the efficiency of digital marketing automation tools in enhancing marketing performance: the mediating role of social influence · Sankore