Democracy and Elections as Political Brands in an Emerging African Economy: A Micro, Meso, and Macro-Social Marketing Perspective
2026Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-032-27126-6_6Full text0 citations
2026Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-032-27126-6_6Full text0 citations
4 authors across 4 institutions in 3 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
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2026 · Palgrave studies of marketing in emerging economies · 0 citations
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