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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Crisis-Driven Consumer Behaviour: Navigating Purchasing Patterns and Marketing Implications During the COVID-19 Crisis · Sankore

Crisis-Driven Consumer Behaviour: Navigating Purchasing Patterns and Marketing Implications During the COVID-19 Crisis

2026Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-032-27126-6_5 Full text0 citations

Authors

3 authors across 4 institutions in 3 countries.

Kobby MensahFirst authorCorresponding
- University of Ghana (GH)
- Ghana Center for Democratic Development (GH)
Nnamdi O. Madichie
Gilbert MensahSenior author
- University of Ghana (GH)
as printed: Gilbert Kofi Mensah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 0.70
Public Relations and Crisis Communicationlevel 3 · 0.04
Digital Marketing and Social Medialevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W7169849837