“Determinants of Customer-Based Brand Equity (CBBE) in the Hospitality Industry of an Emerging Sub-Saharan Country: Sustainability as an Integral Part”
2026Journal of Global MarketingJournal
10.1080/08911762.2026.2683610Full text0 citations
2026Journal of Global MarketingJournal
10.1080/08911762.2026.2683610Full text0 citations
4 authors.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2026 · Journal of Global Marketing · 0 citations
https://openalex.org/W7164832592