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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital pioneers or mere illusions? Decoding young consumers’ perceptions of virtual influencers and their social advocacy

2026Journal of digital & social media marketing.Journal

10.69554/qhmb2981 Full text0 citations

Authors

4 authors across 2 institutions in 2 countries.

Huan ChenFirst author
- African University College of Communications (GH)
Samantha Olinick
- African University College of Communications (GH)
Ziqi Zhu
- African University College of Communications (GH)
Cheng ChangSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.59
Gender, Feminism, and Medialevel 3 · 0.16
Digital Communication and Languagelevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Journal of digital & social media marketing. · 0 citations
https://openalex.org/W7164047004

Digital pioneers or mere illusions? Decoding young consumers’ perceptions of virtual influencers and their social advocacy · Sankore