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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-82572-0_7 Full text13 citations

Authors

3 authors across 4 institutions in 2 countries.

Mohammed MajeedFirst author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Shaibu Baanni Azumah
- Global Water Partnership West Africa (BF)
Charles AsareSenior authorCorresponding
- Ghana Communication Technology University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Environmental Sustainability in Businesslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Innovation and Socioeconomic Developmentlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 24, 2026
2022 · Palgrave studies of marketing in emerging economies · 13 citations
https://openalex.org/W4206198826

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets · Sankore