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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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A qualitative exploration of customer experiences with social media marketing and customer loyalty: Evidence from a restaurant context in Ghana

2026Strategic Business ResearchJournal

10.1016/j.sbr.2026.100200 Full text0 citations

Authors

4 authors.

Amos Alfred NeizerFirst authorCorresponding
- University of Professional Studies (GH)
Lawrraine Darke
- University of Professional Studies (GH)
Maxwell Mensah Yeboah
- University of Professional Studies (GH)
Adam SalifuSenior author
- University of Professional Studies (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.51
Organizational and Employee Performancelevel 3 · 0.04
Customer Service Quality and Loyaltylevel 3 · 0.03

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Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Strategic Business Research · 0 citations
https://openalex.org/W7163542518

A qualitative exploration of customer experiences with social media marketing and customer loyalty: Evidence from a restaurant context in Ghana · Sankore