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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Exploring how social media engagement and influencer marketing shapes consumer purchase intent within the context of social influence theory: An outlook from Ghana

2026Global Economics ResearchJournal

10.1016/j.ecores.2026.100032 Full text0 citations

Authors

2 authors across 2 institutions in 2 countries.

John WireduFirst authorCorresponding
- Valley View University (GH)
Kofi Dua AgyeiSenior author
- Valley View University (GH)
as printed: Kingsley Takyi Agyei

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.29
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.04
Organizational and Employee Performancelevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Global Economics Research · 0 citations
https://openalex.org/W7160281799

Exploring how social media engagement and influencer marketing shapes consumer purchase intent within the context of social influence theory: An outlook from Ghana · Sankore