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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging Market · Sankore

Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging Market

2026Thunderbird International Business ReviewJournal

10.1002/tie.70119 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Abdul Bashiru JibrilFirst author
Abigail Padi
- Takoradi Technical University (GH)
John AmoahSenior authorCorresponding
- Takoradi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.21
Technology Adoption and User Behaviourlevel 3 · 0.13
Digital Marketing and Social Medialevel 3 · 0.11

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Thunderbird International Business Review · 0 citations
https://openalex.org/W7140676643