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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

2022Journal of Brand ManagementJournal

10.1057/s41262-022-00276-8 Full text63 citations

Authors

4 authors across 3 institutions in 3 countries.

Emmanuel Silva QuayeFirst author
- University of the Witwatersrand (ZA)
Cleopatra Taoana
Russell AbrattCorresponding
Peter AnabilaSenior author
- Central University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Journal of Brand Management · 63 citations
https://openalex.org/W4280593572

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust · Sankore