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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

A Theoretical Model for Predictive Analytics in Customer Acquisition, Retention, and Engagement Strategies

2025Journal of Frontiers in Multidisciplinary ResearchJournalOpen access

10.54660/.jfmr.2025.6.2.288-296 Full text2 citations

Authors

9 authors across 6 institutions in 4 countries.

Ayodele Sunday BabalolaFirst author
- National Universities Commission (NG)
Micheal Ayorinde Adenuga
- Research ICT Africa (ZA)
Adaobi Beverly Akonobi
Chigozie Emmanuel Benson
Chigozie Emmanuel Benson
Chigozie Emmanuel Benson
Sadick Essandoh
Stephen Ehilenomen Aifuwa
Ejielo OgbuefiSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.90
Customer churn and segmentationlevel 3 · 0.83
Technology Adoption and User Behaviourlevel 3 · 0.77

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Journal of Frontiers in Multidisciplinary Research · 2 citations
https://openalex.org/W4414822331

A Theoretical Model for Predictive Analytics in Customer Acquisition, Retention, and Engagement Strategies · Sankore