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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

2023Innovative MarketingJournalOpen access

10.21511/im.19(2).2023.21 Full text4 citations

Authors

5 authors across 3 institutions in 3 countries.

Omoneye Olufunke OlasanmiFirst author
- University of Johannesburg (ZA)
- Obafemi Awolowo University (NG)
Eghosa Godwin Inneh
- University of Johannesburg (ZA)
- Obafemi Awolowo University (NG)
Tajueden John Ayoola
- University of Johannesburg (ZA)
- Obafemi Awolowo University (NG)
as printed: Tajudeen John Ayoola
Lawrence Obokoh
- University of Johannesburg (ZA)
- Obafemi Awolowo University (NG)
as printed: Lawrence Ogechukwu Obokoh
Christian EhiobucheSenior author
- University of Johannesburg (ZA)
- Obafemi Awolowo University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.98
Consumer Retail Behavior Studieslevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Innovative Marketing · 4 citations
https://openalex.org/W4382775613

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria · Sankore